Our purpose.
We are a team of highly experienced mortgage advisors dedicated to delivering thoughtful, well-structured solutions.
Every client has unique circumstances. Our advice reflects that and is shaped around you.
Our aim is to bring clarity and calm, no matter how complex your circumstances are.
Our founders.
Dan Gracie
With 20 years’ experience as a mortgage broker, Dan now specialises in complex cases and earned the 2023 British Specialist Lending Award for “Broker: Complex Income.”
He has developed strong relationships with lenders, which he leverages to create bespoke solutions for clients who don’t fit traditional criteria.
Dan handles a diverse range of scenarios, including large loans, expats, foreign currency income, overseas work, company owners and high net worth individuals.
Outside work, Dan is a keen musician and released a solo folk album on Spotify in 2025. He also loves experimenting with different cuisines in the kitchen and being a roadie for his drummer son and dancer daughter.
Alex Weldon
With 15 years’ experience in the property industry, Alex has extensive knowledge of the London & wider UK housing markets.
Since joining the finance sector in 2018, he has developed lending expertise and built strong lender relationships, achieving exceptional results for a diverse range of clients, including first-time buyers, portfolio landlords and high net worth individuals.
With a degree in engineering & design, Alex is highly analytical and excels in finding solutions for complex scenarios.
Alex is a dedicated father of two young children who enjoys the occasional round of golf while balancing family life.
Our story.
Our relationships with lenders are built on collaboration rather than convention. Instead of operating within the traditional framework, where brokers submit cases and await decisions, Alex & Dan set out to cultivate partnerships that create dialogue, influence and flexibility. They wanted to build a team of mortgage advisors who would not be limited by rigid lending criteria or hindered by inefficient processes.
Access & influence
Dan has worked alongside a number of lenders in a consultancy capacity, contributing insight on complex criteria, specialist lending niches, product development and underwriting processes. He has also helped test and refine mortgage products prior to market launch, offering perspective from both the advisor and client sides of the relationship.
This involvement fosters genuine, reciprocal trust. It allows our advisors to engage directly with senior credit teams and decision-makers, shaping conversations rather than reacting to outcomes. The result is a brokerage built around access and influence, able to structure thoughtful solutions for clients whose circumstances do not fit standard lending templates.
Precision & consistency
With a background in engineering & design, Alex developed a clear view of the operational inefficiencies within our industry, becoming increasingly frustrated by duplicated data entry, fragmented systems and processes that consume disproportionate time. Too often, capable advisors are absorbed in administration rather than being focused on advice.
He believes technology should enable, not obstruct. By developing processing tools and integrating them with advanced back-office systems, Pavilion have established a cohesive and intelligent infrastructure that removes friction from the mortgage journey. The result is greater precision, improved consistency and more time dedicated to understanding each client’s circumstances and structuring lending solutions with clarity and care.
Our beginning….
….and our Pavilion End.
For generations, London’s coffee houses and taverns have provided a setting for merchants, underwriters and financiers to test ideas, create alliances and shape markets. The formation of Lloyd's of London at Edward Lloyd’s coffee house remains one of the most well-known examples of that heritage.
In a nod to that enduring British tradition, Pavilion Finance Solutions began life when Alex and Dan first mapped out their ideas in their favourite London pub, The Pavilion End.
Those ideas evolved into a shared and defined vision: to establish a City brokerage capable of pairing the increasingly nuanced needs of modern borrowers with the breadth, character and depth of the UK’s diverse lending market. A firm grounded in relationships, informed by experience and confident in navigating complexity.
With more than 35 years of combined industry experience, we are well positioned to guide you through every stage of your property finance journey.
It starts with a conversation.
